Communicating through videos

Communicating through videos

Jul 11 2016

We are guilty of not posting on our blog for a while now. Couple of reasons for that. One, our website was…

Marketing the promise, not the product

Marketing the promise, not the product

Nov 19 2014

Google, Nestle, Kissan, and now, Kalyan Jewelers. The jewelry brand from Kerala is the latest to take the story telling route in…

Disconnect to connect

Disconnect to connect

Oct 01 2014

Well, that seems to be the message this Indian brand wants to convey through this well-scripted story. In one of our earlier…

A brand is… as a brand does

A brand is… as a brand does

Sep 04 2014

Last Sunday, we went to a restaurant a friend had recommended. At the door, the guard asked us if we had a…

The 1% clients

The 1% clients

Aug 08 2014

Hey, sorry we’ve been off the radar for a while. Blame our 1% clients for it. They have kept us busy. Needless…

A brand leads in the battle of the ballot

A brand leads in the battle of the ballot

May 02 2014

It’s the poll season and look who’s firing the best salvos! Brands are, using the ‘poll’ peg to churn out memorable messages.…

Logos and colors

Logos and colors

Apr 18 2014

“What’s the right colour for our logo?” Having worked on a series of logo development engagements, where we spent weeks identifying the…

‘Why’ story for brands

‘Why’ story for brands

Mar 24 2014

Nestle India’s new ad tells a heartwarming story. A little girl is adopted by a family. The biological child (a boy) feels…

Branding for non-profits: a writeclick workshop

Branding for non-profits: a writeclick workshop

Feb 28 2014

Hello, it’s been a great month for us. Among other successes, we held our first workshop today (28.02.2014) in Mumbai for non-profits.…

5 steps to kick-start your brand’s content marketing

5 steps to kick-start your brand’s content marketing

Jan 15 2014

2014 is being touted as the year that content marketing turns big. What can you do to create and market content? Newspapers,…