Challenge: managing employee communications and ensuring people stay engaged is particularly challenging for mid-sized companies, where team members work from different locations. Our client, a healthcare IT leader, with about 1000 employees, wanted to strengthen employee interactions on their home-grown social platform.
Our task was to boost participation on this platform and drive quality conversations. We took an off-beat approach: create a mascot to drive employee engagement. The mascot has a clear identity, complete with a mock employee id and designation. He is ‘one’ among the employees and posts messages, shares ideas, comments about topics, and drives conversations that fellow team members relate to. Team writeclick helps him talk – by creating and posting content on his behalf, and managing his conversations with team members. Over 14 months, the mascot has turned into a popular character on the social platform and quality of employee interactions has improved.