Asking questions. Changing mindsets. Urging brands to see communication as a means to address a business challenge.
Not merely keep up with the Jonses.
It’s tough breaking a habit and that’s what we are doing. Questioning established patterns of developing communication products.
We don’t want to merely build your website or create a brochure. We want to know why you need them. We want to start at the beginning: your business challenge. From there, it’s a journey towards the right communication solution – irrespective of its form or media.
We ask questions. We ask you to pause and think. We ask that you collaborate with us to find those optimal communication solutions.
Our consultative approach makes us (almost) a part of your in-house team. Once we understand the business challenge, it’s step two: put pen to paper and architect the solution. We then function as your outsourced brand managers – collaborate with specialist partners to get the product developed, being your single point of contact all through the process.
Go down the path of least resistance and you’ll find many peers. Pause. Question. And you’ll find your own direction. It’s true for you. It’s true for your brand.
Today’s brands need to question, and in turn be questioned, about their beliefs, their promise, and their processes. Including communication development. For communication isn’t merely about creating a brochure or a mailer. It’s the means to achieve a goal. Address a business challenge. Build strong relationships with stakeholders. Or draw attention to issues.
It’s a catalyst to discover and tell your own story. In your own way. And what helps sift through the noise and find the essence? What helps find that distinct voice with the optimal effort?
Questions. Lots of them.