The challenge: Charity dinners. Appeals to donors. Grants from philanthropic partners. Can fund-raising be made different?
writeclick suggested a crowd-sourcing model for fund-raising, which could also engage donors. We conceptualised a portal, where the donors had to pledge to complete small, feel-good tasks, before making a donation. The focus shifted – from ‘feel good’ about donating to ‘do good’ through simple, every-day tasks. The NGO raised over INR 20,00,000. Brand awareness increased.