Challenge: our client wanted to launch an e-learning programme and develop communication to support it. Their main intent was to improve employee participation in learning initiatives and strengthen the organization’s learning culture.
writeclick worked with the client team for about 14 months, supporting them at different stages of the initiative’s lifecycle. We launched the e-learning platform with a campaign that made learning exciting and positioned it as an essential for progress. As the next step, we developed messages to encourage employees to take up courses on this platform. Apart from this, we created guidelines to help the client’s learning department develop course content. We also prepared a report listing best practices and suggestions to make learning an integral part of the organization’s fiber.