The mother of all matches is around the corner, and we’ve seen a sharp increase in ads and communication messages that are using the cricket…
writeclickMarch 28, 2011
Now, please be honest. Will you read this article if it’s two pages long? You must have already begun scanning alternate lines, trying to make…
writeclickMarch 13, 2011
It’s Superman. It’s Rajni saar. It’s Batman. Nah, it’s Zoozoo Man. The latest in the series of our super-heroes, the Zoozoo Man has captured the…
writeclickMarch 1, 2011
Hello, It’s a quiet day at work and we are in a reflective mood. Often, creative agencies blame clients for projects that don’t reach their…
writeclickFebruary 21, 2011
Most companies have a page on their website dedicated to company culture and values. It’s usually the obvious stuff – respect for the individual, dignity…
writeclickFebruary 8, 2011
Friends, bloggers, and fellow thinkers, Here's a writing resource you should check out: QuietWrite. This beta-stage website is for all writers who want some quiet…
writeclickJanuary 25, 2011
It may have been unintentional, an oversight, or a genuine error. But apart from having ethical implications, it can be bad for business too. Why?…
writeclickJanuary 12, 2011
Whoops, we've been here just six days in 2011 and there's already a controversy brewing in the literary circles. Mark Twain's classic Huckleberry Finn set…
writeclickJanuary 6, 2011
Happy New Year, folks. How many times have we all complained about a client’s brief for a creative assignment? We recently received one from a…
writeclickJanuary 3, 2011