writeclick Zen and the art of holistic branding As brand builders, we often wonder at the ephemeral thing we spend days, weeks, months, even years of our lives on. These days, especially on…writeclickMay 17, 2022
writeclick On fighting the 7-year itch for the 50-year sparkle — lessons from The Godfather A short attention span is a sign of our times. We wear this badge proudly on the days we zip through tasks, and with discomfort…writeclickMarch 30, 2022
writeclick Pandemic communication: how leaders go about it Each time you pick up your phone and call someone, you hear the health advisory about preventing Coronavirus infection – wash your hands, don’t touch…writeclickMay 3, 2020
writeclick Creativity in the time of COVID-19 One ‘C’ has led to another ‘C’. COVID-19 to Crisis. We are all in it together. And this crisis has led to the loss of…writeclickMarch 26, 2020
writeclick Language is as much created, as it is inherited. Here’s what you created in 2019. If we ask you to think about the creation of language, you might think of Shakespeare or John Donne, Tagore, and even Kalidasa. Our mind…writeclickFebruary 3, 2020
writeclick Find the right frame, for a picture-perfect conversation When choosing a frame for a picture, would you just pick up any? Probably not. You’d look at its size, the color, material, weight, and…writeclickJanuary 3, 2020
writeclick What really happens behind the scenes? Have a look. It is for the long run. We hear this phrase often in the context of relationships. Makes sense. But, we’ve experienced it otherwise. Projects that…writeclickDecember 1, 2019
writeclick As you sow, so shall you reap. What are you sowing in communication with your self? Self-talk. Inner monologue. Mind autopilot. These are all different terms referring to one practice – how we communicate with our own self. Because saying, is…writeclickNovember 1, 2019
writeclick Stories – why they matter The slow and steady win the race. When you read this, what comes to your mind? For most of us, it is the Aesop Fable…writeclickOctober 1, 2019
writeclick Have something to say? Go local. “Out beyond ideas of wrongdoing and right doing, there is a field… I'll meet you there. When the soul lies down in that grass, the…writeclickApril 1, 2019