Remember the goal statement on your resume? The one that goes something like this: to excel in my role and serve an organisation to the…
writeclickFebruary 28, 2012
What would a bunch of corporate executives be doing at a happy gathering of writers, novelists, and readers? Brushing up their story-telling skills. According to…
writeclickJanuary 25, 2012
Many years ago, a thin, bespectacled old man wrapped in a piece of Khadi, led the campaign to free India from British rule. A few…
writeclickJanuary 2, 2012
https://www.youtube.com/watch?v=H3r9bOkYW9s
writeclickDecember 15, 2011
Gone are the days when posters across the town and advertisements in the Friday newsheets were sufficient to market a movie. Today’s Bollywood marketing managers…
writeclickDecember 4, 2011
If you’ve been watching this space, you may remember an earlier post about Indigo Airline’s cut-through-the-clutter in-flight magazine. Now, they’re getting another mention – for…
writeclickNovember 18, 2011
So the Lawnmower Man was after all right. The different application of augmented reality is making us believe that’s where we are headed in the…
writeclickNovember 11, 2011
The family crowded in the living room; we were making plans for a holiday. No surprises what the big question was: where do we go?…
writeclickNovember 3, 2011
In our last post, we spoke of why people empowerment and CSR (corporate social responsibility) activities make for excellent stories. Now, we describe a few…
writeclickSeptember 26, 2011