At a recent brand communication workshop, a question left us thinking. “If a brand is about experience, when does the experience begin? When selling a…
writeclickMarch 20, 2012
You have a great brand icon that the organisation loves, and you use it prominently on all brand-related communication. That’s fantastic. What more can you…
writeclickJune 3, 2011
First things first. The brand icon is not necessarily your logo. It’s an object, a character who embodies your brand or enterprise’s values, or is…
writeclickMay 30, 2011
The elephant is foxed! But only for a minute. It pushes a tree over the chasm, bridges the gap and thunders on, across the divide.…
writeclickDecember 20, 2010