It’s Superman. It’s Rajni saar. It’s Batman. Nah, it’s Zoozoo Man. The latest in the series of our super-heroes, the Zoozoo Man has captured the fancy of a nation with his antics on the telly.
The Vodafone icon’s new avtaar is a delightful mix of the familiar super heroes – even the stunts he performs are from their bag of tricks. So, what’s original about this ad? Nothing much apart from the way it’s all been put together.
The Zoozoo Man’s stunts bring together images that we have seen in books and movies. Tales of the superheroes are familiar stuff.
You admired Batman’s costume. You loved Superman when he stopped disasters. You gasped at Rajni saar’s awesome ability to stop bullets without taxing your brains with logical questions. Now you extend these associations to the Zoozoo Man.
Which is why the ad clicks and instantly too. You connect with it the minute you watch it. And this is where the ad wins. It doesn’t score marks for originality of script, it’s for good execution. Smooth, deft, and saucy.
A great example of the saying: don’t be original; be good.
Nice! Never liked the Zoozoos but love this avtaar. He has all the pizzaz and style! Well executed indeed… message hits home – faster, smarter, better! Thanks for sharing. – Tina
Yes Tina,
Love him or hate him, you just can’t ignore him – the Zoozoo Man. The ad certainly seems smarter compared to those from competitors about similar offerings.