Here’s an interesting idea from couple of students from the Miami Ad School, Lisa Zeitlhuber and Katharina Schmitt. “Donate A Word” campaign for UNICEF that utilises the spell check feature inside Google Chrome to trigger donation prompts. With each miss-spelt word adding a “Donate This Word To UNICEF” option when users right-click the red underline to amend spelling mistakes. Once you are redirected to the site, it takes you through the donation process and the mis-spelt word appears on an aggregated ‘EDUCATION’ visual.
Great concept and since we take spell check for granted, it sure will fill up soon enough.
AD: Lisa Zeitlhuber (http://lisazeitlhuber.com/)
CW: Katharina Schmitt (http://cargocollective.com/katharinaschmitt)
Miamiadschool New York, graduating in September 2011.
Instructors: Tara Lawall (BBH) & Graham Douglas (Droga5)
