In our last post, we spoke of why people empowerment and CSR (corporate social responsibility) activities make for excellent stories. Now, we describe a few ways in which you can use them for some eye-catching marketing and brand communication campaigns.
As themes for brochures and posters. Build a people-centric theme for your communication collateral. Make people prominent, not products. Put people pictures to build an emotional connect with your audience.
As annual report themes. Use annual reports well and they become a great way of communicating with stakeholders. Create a distinct image for yourself with a theme that talks people and values rather than just numbers. Intersperse the data sheets with testimonials and real-life case studies. It enhances your brand image.
As catchy packaging material. Let your packaging material and paper bags talk to your customers. Add your CSR facts on them. Splash quotes from your craftspeople; get them to talk about how they make products that help ancient skills survive. Generate extra brand recall and extra goodwill too.
As store décor and wall illustrations. Create a sense of warmth and friendliness at your work place with stories of hope and positivity. Illustrate the stories on the wall, put them up as posters, add them on tent cards that carry product details. Transform the space from an impersonal, business-like zone into a friendly, welcoming space.
CSR stories can turn into feel-good virals and scripts for corporate movies. Use them as conversation pieces to add a personal touch to corporate gifts and stationary. Print them on business cards to create an impact.
Weave them into different aspects of your communication and watch run-of-the-mill communication material turn into eloquent spokespersons for your brand.
