Mick Jagger’s creative brief

Happy New Year, folks.

How many times have we all complained about a client’s brief for a creative assignment?

We recently received one from a client whose one-line pointer was, “You start writing about us by looking at our competitors’ sites, we’ll tell you if it’s correct.” 🙂

Here’s an interesting brief Mick Jagger gave Andy Warhol for their album cover.