There was a time when using simple illustrations and two- or four-colour sketches were considered, “oh, so, old gen!” Not anymore. Sketches and illustrations have made a great comeback, and how. From logos, to mailers, to cards, and even funky office stationery, the two-dimensional brigade is giving the expensive image (photo) a run for its money.
Here are two examples of brilliant use of illustrations. We love them for:
- Keeping the number of colours to a minimum.
- Using quirky details to create the fun feel. Note the ice cubes in ‘The Orange Bicycle’ and the pouty lips on the ‘Strip’ mailer.
- Breaking convention with fonts. ‘The Orange Bicycle’ uses a fun n funky font to add to the freshness. ‘Strip’ uses an all-capitals font for bold headlines, underlining the sense of confidence.
They are sure to stand out in the communication clutter and make you take a second look.
