If you’ve been watching this space, you may remember an earlier post about Indigo Airline’s cut-through-the-clutter in-flight magazine. Now, they’re getting another mention – for their cut-through-the-clutter, distinct ad.
Styled like a Broadway musical, this ad is certainly an attention grabber. It touches on the Indigo brand mantras – on-time performance and a hassle-free flying experience – but delivers it differently.
Thumbs up for:
- It’s different. It’s not the staid-but-feel-good stuff that other airline ads are made of. It has glamour, peppy music, and lots of action.
- It retains the Indigo brand identity clearly. Getting the uniformed stewards and air-hostesses on the show is a great way of making sure you remember the blue uniform.
- It’s very international. And rightly so. It was released to celebrate the launch of Indigo’s international operations.
P.S: if the song leaves you hazy about the lyrics…try this and sing along.
We’re here to be the model of a modern global airline
An ambitious mission we remind ourselves of all the time
Flying more than ever with a flock of new planes in our fleet
You’ll be greeted once you’re seated by many captains just like me
Called the ground force for a reason, we’re machine-like in the way we work
Queueless check in, engineering, traffic handling, baggage clerks
Passengers with preferences, their fragile items itemised
(They’re an operations army that keeps every aspect synchronised)
On your journey there up in the air, we’ll handle every hassle
Great with kids and seniors too, tourists, and multinationals
Our service is so popular, we’re flying international
Our service is so popular, we’re flying international
We’ll remind ourselves now one more time with each and every single flight
We’re here to be the model of a modern global airline
and every time we fly we will ensure that you will land on time
love all the indigo ads! (even the last “on time” ad was great!)