writeclick Doing good? Say so. Mahindra Rise made waves. Now Tata has its ‘values stronger than steel’ campaign. Two of India’s biggest business houses are focusing on people empowerment for…writeclickSeptember 18, 2011
writeclick On the list of the threatened: handwriting I was watching my eight-year old nephew teach his mother a few tricks on the laptop. He was so confident and comfortable – guess it…writeclickSeptember 9, 2011
writeclick The incomplete picture The elephant-headed one is here and there are celebrations all around. I often feel that this is one God who lends himself to creative expression…writeclickSeptember 2, 2011
writeclick What’s in a story? As a child I threw a lot of tantrums. I got angry at the drop of a hat. My clever mother found a simple way…writeclickAugust 26, 2011
writeclick (Indi) Going places with brand identity I am flying a few 1000 ft above sea level. The clouds look glorious. The sky’s a lovely shade card of oranges and pinks. Guess…writeclickAugust 18, 2011
writeclick Levi’s worst timed ad ever Call it the worst timed ad ever. Levi’s just released an ad encouraging people to “rise up and do something with their lives”. And the…writeclickAugust 10, 2011
writeclick The ‘ad’ded truth – just a bit airbrushed Just a few days ago I spotted an ad of the ever-lively Kajol endorsing a skin cream. She looked so stunning that I felt a…writeclickAugust 3, 2011
writeclick Snail Mail My Email When was the last time you sent a handwritten letter? Here's a site that might just inspire you. Snail mail my email is a month…writeclickJuly 25, 2011
writeclick English words and the Sanskrit link One of us is learning Sanskrit and we were amazed to see how some English words can be associated with this ancient, Indian language. Matru…writeclickJuly 18, 2011
writeclick Anyone read YBQ? Has anyone got a copy of the ‘Yale Book of Quotations’? We’re just eager to have a review from someone who has read it (and…writeclickJuly 11, 2011