Most of our clients want a mission-vision page for their website. But when we ask them to explain their vision/ mission, the answers are usually a set of clichéd words. ‘Want to be the best in the industry’. ‘Great customer service’. ‘Bring innovative products to the table’. Well, who doesn’t want to?
A true vision is a long-term goal or idea that defines the purpose of your business. Here’s an example of a great one, shared by Mark Potts, a veteran journalist.
It’s also a great piece on media history. It takes you back 20 years in time, when talk of digital media sounded rather fancy.