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Why would a brand that sells some of India’s best-known soaps and detergents, talk about water conservation? Because, the time has come when brands need…

Once upon a time, there lived a King, whose ideas were pretty barbaric. This showed in his amphitheater, in which crime was punished or virtue…

“Advertising is based on one thing: happiness. Do you know what happiness is? It is the smell of a new car. It's freedom from fear.…

This classic Calvin and Hobbes moment alludes to two extremes in the creative process – the dance of waiting for inspiration, and the push that…

Google, Nestle, Kissan, and now, Kalyan Jewelers. The jewelry brand from Kerala is the latest to take the story telling route in its recently launched…

Well, that seems to be the message this Indian brand wants to convey through this well-scripted story. In one of our earlier posts, we wrote…

Last Sunday, we went to a restaurant a friend had recommended. At the door, the guard asked us if we had a reservation. We didn’t…

Hey, sorry we’ve been off the radar for a while. Blame our 1% clients for it. They have kept us busy. Needless to say, we…

It’s the poll season and look who’s firing the best salvos! Brands are, using the ‘poll’ peg to churn out memorable messages. Ambuja Cement calls out…

“What’s the right colour for our logo?” Having worked on a series of logo development engagements, where we spent weeks identifying the best colours to…