“Advertising is based on one thing: happiness. Do you know what happiness is? It is the smell of a new car. It's freedom from fear.…
writeclickJuly 19, 2018
Google, Nestle, Kissan, and now, Kalyan Jewelers. The jewelry brand from Kerala is the latest to take the story telling route in its recently launched…
writeclickNovember 19, 2014
Well, that seems to be the message this Indian brand wants to convey through this well-scripted story. In one of our earlier posts, we wrote…
writeclickOctober 1, 2014
Last Sunday, we went to a restaurant a friend had recommended. At the door, the guard asked us if we had a reservation. We didn’t…
writeclickSeptember 4, 2014
Hey, sorry we’ve been off the radar for a while. Blame our 1% clients for it. They have kept us busy. Needless to say, we…
writeclickAugust 8, 2014
It’s the poll season and look who’s firing the best salvos! Brands are, using the ‘poll’ peg to churn out memorable messages. Ambuja Cement calls out…
writeclickMay 2, 2014
“What’s the right colour for our logo?” Having worked on a series of logo development engagements, where we spent weeks identifying the best colours to…
writeclickApril 18, 2014
Nestle India’s new ad tells a heartwarming story. https://www.youtube.com/watch?v=syZju6ui394 A little girl is adopted by a family. The biological child (a boy) feels insecure and…
writeclickMarch 24, 2014
Hello, it’s been a great month for us. Among other successes, we held our first workshop today (28.02.2014) in Mumbai for non-profits. Titled ‘Branding for…
writeclickFebruary 28, 2014