“Out beyond ideas of wrongdoing and right doing, there is a field… I'll meet you there. When the soul lies down in that grass, the…
writeclickApril 1, 2019
Once upon a time, there lived a King, whose ideas were pretty barbaric. This showed in his amphitheater, in which crime was punished or virtue…
writeclickAugust 27, 2018
“Advertising is based on one thing: happiness. Do you know what happiness is? It is the smell of a new car. It's freedom from fear.…
writeclickJuly 19, 2018
This classic Calvin and Hobbes moment alludes to two extremes in the creative process – the dance of waiting for inspiration, and the push that…
writeclickJune 12, 2018
Google, Nestle, Kissan, and now, Kalyan Jewelers. The jewelry brand from Kerala is the latest to take the story telling route in its recently launched…
writeclickNovember 19, 2014
Well, that seems to be the message this Indian brand wants to convey through this well-scripted story. In one of our earlier posts, we wrote…
writeclickOctober 1, 2014
Last Sunday, we went to a restaurant a friend had recommended. At the door, the guard asked us if we had a reservation. We didn’t…
writeclickSeptember 4, 2014
Hey, sorry we’ve been off the radar for a while. Blame our 1% clients for it. They have kept us busy. Needless to say, we…
writeclickAugust 8, 2014
It’s the poll season and look who’s firing the best salvos! Brands are, using the ‘poll’ peg to churn out memorable messages. Ambuja Cement calls out…
writeclickMay 2, 2014