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Logos and colors

“What’s the right colour for our logo?” Having worked on a series of logo development engagements, where we spent weeks identifying the best colours to…
writeclick
April 18, 2014
writeclick

‘Why’ story for brands

Nestle India’s new ad tells a heartwarming story. https://www.youtube.com/watch?v=syZju6ui394 A little girl is adopted by a family. The biological child (a boy) feels insecure and…
writeclick
March 24, 2014
writeclick

The writing on the ball

15-11-1989 to 15-11-2013 What traits make brand Sachin so unique and successful? What lessons do they offer other brands? writeclick pays tribute to the God…
writeclick
November 15, 2013
writeclick

Sh*t clients say

How do you translate pent-up negativity from your clients to something useful? While most of us just crib about it all day long, Ireland’s creative…
writeclick
September 13, 2013