Why would a brand that sells some of India’s best-known soaps and detergents, talk about water conservation? Because, the time has come when brands need…
Google, Nestle, Kissan, and now, Kalyan Jewelers. The jewelry brand from Kerala is the latest to take the story telling route in its recently launched…
“What’s the right colour for our logo?” Having worked on a series of logo development engagements, where we spent weeks identifying the best colours to…