Watch out! These party-poopers can take the steam out of the creative process making it go nowhere. You’ve signed-up with a communication agency and they’ve…
Like, respond, comment, click… Ever since social media’s rise in the marketing and communication circles, the buzz-words have been audience engagement. There is plenty of…
At a recent brand communication workshop, a question left us thinking. “If a brand is about experience, when does the experience begin? When selling a…